About

My name is Neil Simpson. I live in Melbourne, Australia where I work as an Experience Design consultant.

I’ve been working with user interfaces since the mid-nineties when digital was still fairly young. Whilst working as a graphic designer I became interested in human computer interaction and quickly chose user experience as the way ahead.

What do I do?
The short explanation is that I consult with companies and organisations, to understand business and customer needs, in order to create intuitive and innovative digital products and services.

My work involves strategy, research, interaction design and usability testing for interfaces, including internet, intranet and extranet products, mobile apps, web apps, kiosks and other digital surfaces.

I also help agencies and companies set up their own experience design practices.

Who do I work with?
I work with agencies and directly with clients who need Experience Design skills. In the ten plus years I’ve been practicing I’ve worked with numerous brands, mainly in the UK and Australia. These include Nike, The Home Office, Nokia, British Airways, CBRE, NRMA, Vic Roads and V/Line, to name a few. Check out the projects page to see some of the work.

Writing
Apart from designing I have also written about user experience for Desktop magazine, interviewing key figures in the Experience Design field.

Other stuff
Away from design, I’m a musician from way back and have played guitar with acts including the Directors from London and Meantime from Melbourne. I’ve also studied classical guitar with Carlos Bonell, Richard Hand and Gerald Cousins.