The virtual revolution

The last installment of BBC’s Virtual Revolution documentary was aired last night on Australian TV. The big question raised was should people be giving all their privacy over to get free use of search and social media tools like google and facebook?

In return for free tools, advertisers get to see what we’ve been up to. Lots of food for thought with this doco but one thing I was left thinking about was in the long run as we get blasted with advertising tailored to our profiles, will our identities be affected by what we are fed?

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